Lael C. Martinez

User Experience Strategy •Visual Design

I am a Product Manager and experience designer. I specialize in problem solving product design and user journey challenges while considering the overall business impact of a solution. If you have an opportunity that would benefit from my experience, please reach out!

My extensive background includes:

• Leading Product direction for mobile applications, website services, and brand and product messaging.

• Over 10 years total experience in Design: Print & Digital Marketing plus Software Application Design (User Experience + User Interface Design)

• Work with Agile teams developing and enhancing products from ideation to feature/product launch 

• Fluency in defining user journeys, wireframing, and prototyping (Invision, Adobe Products)

• Experience working with multi-disciplinary teams in both Sales/Service and SaaS Product companies

• Leading teams in customer experience (User Journey) training and sales results initiatives for Apple, Inc.

• Excellent communication skills, with experience presenting to customers and stakeholders alike